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The Roster is a CANADIAN brand, inspired by BeaYOUtiful, a not for profit organization that empowers young girls to build confidence and discover inner-beauty. Providing programs to Canadian schools, BeaYOUtiful aims to broaden the perspective of beauty for future generations, in hopes that they acknowledge the significance of self-love, their identity not defined by social standards. Additional to the brand igniting a positive message of beauty in the form of confidence and respect, for every piece sold, The Roster makes a donation to BeaYOUtiful.